99Visibility vs Profound

About the Profound facts on this page. We checked them on Profound's pricing page on 5 November 2026, and each carries that date. Anything that page does not state is marked unverified or not verified. Plans and prices change; confirm them with Profound before you decide.

We read Profound's pricing page, its FactCheck page, its Agent Analytics page and its AI Crawlability page. We did not test Profound hands-on.

99Visibility vs Profound: Overview

Both are AI visibility tools: they ask AI platforms about a brand and report what comes back. 99Visibility audits ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude on the prompts you choose, checks each answer against the facts you enter, and ends every audit with a ranked list of fixes.

Profound is positioned at enterprise teams. Its pricing page lists two plans: a free 7-day trial that runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a recommended prompt set you cannot change, and Enterprise at a custom price, covering up to 9 answer engines, with SSO and SOC 2. It also sells AI Marketer, a credit-based assistant and set of Agents that run marketing work.

Accuracy: FactCheck and our wrong-fact check

Both tools check what AI says about you against facts you keep. Profound's FactCheck extracts the factual claims engines make, compares each with a Knowledge Base you build by crawling your domain, uploading files or syncing Google Drive and Notion, and traces each wrong claim to the URL that produced it. Its FactCheck page says it is available to Enterprise customers at no additional cost.

Every answer is read against the facts in your brand profile: price, founding year, location and features. Each flag carries a severity of critical, moderate or minor. A wrong price is moderate, and the fix it triggers, "AI quotes the wrong price for [brand]", is ranked critical because buyers act on a price.

On Free you see how many answers contradict your facts; what each flag says starts on Starter. When an audit finds a critical flag, we email you as the audit finishes. That is one alert per audit, not continuous monitoring, and on Starter and up you can schedule weekly or monthly re-audits.

Crawlers: Agent Analytics and our access check

Profound's Agent Analytics shows which AI crawlers visit your site, when and how often, and separates verified bots from spoofed ones. Its pricing page lists integrations with Akamai, AWS, Cloudflare, Fastly, Vercel and others, and lists Agent Analytics on the trial as well. Its AI Crawlability tool adds response-time and rendering analysis and diagnostics for what blocks AI from your pages.

That reads real visits. 99Visibility answers a different question first: could a crawler reach you at all.

Every plan, Free included, checks whether 18 AI crawlers can reach your site: robots.txt for each one, and a request as each of the 16 that fetch pages to see what your firewall answers. Each finding quotes what the vendor says a block costs, so a ChatGPT search block ranks critical and a training-only block ranks low.

What happens after the audit

Every audit ends in a ranked fix list. Each fix has a title, the action, the reason, a priority from critical to low and an effort of about 30 minutes, 1-2 hours or 3+ hours. When robots.txt blocks OpenAI's search crawler, the fix reads "ChatGPT search cannot see your site — OAI-SearchBot is blocked in robots.txt": critical, about 30 minutes, with the line in your file that causes it.

The fixes are subtractive and sourced: remove a crawler block, a stray snippet control or a wrong fact. The list never tells you to add schema or rewrite pages to get cited, because the evidence does not support it. On Starter ($49/mo) and up, each fix also has a step-by-step guide.

Profound pricing compared

Profound's FAQ also names a self-serve Agency Growth plan with 400 credits a month per client workspace. Its page text shows no price for it, and a price may appear on its "For agencies" tab, which we did not read in a browser. Because Profound publishes no monthly figure for brands, we cannot put a number beside ours; ask its sales team for a quote before you compare.

Who Should Choose 99Visibility?

Choose 99Visibility if you need to know what AI says about your brand and what to fix, without an analyst to translate a report.

Choose it if you want public prices and a Free plan that needs no card, so you can run an audit today without a sales call, and if you want the wrong-fact check on every plan rather than on a custom contract.

Choose Profound if you are an enterprise team that needs up to 9 answer engines, a Knowledge Base-driven FactCheck that traces each wrong claim to its source, crawler visits read through its CDN and hosting integrations, SSO and SOC 2, and budget is not the constraint. Confirm its current plans with them.

Start on the Free plan and see what AI says about your brand.