Best GEO Tools Compared
Choosing the best AI visibility tool comes down to three questions: which engines it asks, whether it checks that the answers are true, and whether it tells you what to fix.
The table below answers those questions for 99Visibility and the tools we compare it with: Profound, Semrush AI Visibility Toolkit, Goodie AI, Peec AI, Otterly AI and Rankscale. Each competitor cell is taken from that tool's comparison page on this site, linked underneath.
We sell one of these tools, so read the table as our summary, not a neutral ranking. Vendors change their prices and plans; confirm the current terms on their own sites before you decide.
For more tools, with every price read off the vendor's own site on one day, read the best AI visibility tools compared, or see alternatives to Rankscale, SE Ranking and Similarweb.
The best GEO tools, side by side
| Tool | Pricing | AI platforms | Accuracy checking | Recommendations | How to try it |
|---|---|---|---|---|---|
| 99Visibility | Start for free | 6 (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude); ChatGPT and Google AI Overviews on Free | Checks answers against the facts you enter, with minor, moderate and critical severity; flag details from Starter | A ranked fix list after every audit, each item with a priority and an effort estimate | Free plan with no card; 7-day trial on paid plans, card required |
| Profound | Free 7-day trial; Enterprise at a custom price (checked 5 November 2026) | 3 on the trial (ChatGPT, Gemini and Google AI Overviews); up to 9 on Enterprise, among them ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search and Muse Spark (checked 5 November 2026) | FactCheck extracts the factual claims AI makes about your brand and checks each against a Knowledge Base you keep; available to Enterprise customers (checked 5 November 2026) | AI Marketer suggests opportunities for your brand and Agents run recurring marketing work; suggestions are limited on the trial and unlimited on Enterprise (checked 5 November 2026) | 7 days, 50 prompts a day from a recommended set you cannot change, on ChatGPT, Gemini and Google AI Overviews (checked 5 November 2026) |
| Semrush AI Visibility Toolkit | $99/mo per domain, billed annually (checked 17 October 2026) | 4: ChatGPT, Google AI, Gemini and Perplexity (checked 17 October 2026) | Not verified | Not verified | Not verified |
| Goodie AI | Core $354/mo billed monthly, $295/mo billed yearly; Pro $999/mo billed yearly; Enterprise custom (checked 5 November 2026) | 5 on Core (ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot); 8 on Pro; up to 14 on Enterprise, where its plan table lists Claude (checked 5 November 2026) | Brand Command checks every claim AI makes about you against the pillars and facts you set; the page does not say which plans include it (checked 5 November 2026) | Optimization agents: 50 actions a month on Core, 100 on Pro, with content and technical agents (checked 5 November 2026) | 7-day free trial on Core (checked 5 November 2026) |
| Peec AI | From $95/mo for brands; agency plans sold by monthly credits, with no price shown (checked 4 November 2026) | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI on self-serve plans; more models, Perplexity among them, as paid add-ons; Claude through the API on Enterprise, which tracks up to 13 models (checked 4 November 2026) | Fact-checks the answers on 5, 10 or 25 tracked prompts (Starter, Pro and Advanced) against 5, 20 or 50 facts you set for the brand (checked 4 November 2026) | Ranked recommended actions, grouped by earned and owned, plus agent actions (checked 4 November 2026) | A free trial is offered; the pricing page does not state its terms (checked 4 November 2026) |
| Otterly AI | Lite $29, Standard $189 and Premium $489 a month; Enterprise custom (checked 5 November 2026) | 4 on every plan (Google AI Overviews, ChatGPT, Perplexity and Copilot); Google AI Mode, Gemini and Claude are paid add-ons (checked 5 November 2026) | Not verified | AI Search Optimization with Recommendations: 3 a week on Lite, unlimited on Standard and above (checked 5 November 2026) | 7 days, no card required, 50 prompts (checked 5 November 2026) |
| Rankscale | From $17/mo billed yearly (Essentials); Pro $99, Pro+ $229, Growth $385 and Enterprise $780 a month billed monthly (checked 4 November 2026) | 17+ engines on every plan, among them ChatGPT, Google AI Mode, Google AI Overviews, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok and Microsoft Copilot; engines differ in credit cost (checked 4 November 2026) | Not verified | "Actionable recommendations (beta)": prioritized next steps based on where you are losing visibility (checked 4 November 2026) | The Pro plan free for 7 days, with a limited credit allowance (checked 4 November 2026) |
Competitor cells come from our comparison pages, which carry no verification date. Scroll the table sideways on a phone.
How to choose the best AI visibility tool
Price matters less than what the number on the dashboard measures. Put these five questions to any vendor, us included.
Which engines does it ask, and how?
Ask whether each engine is queried with web search on or off. It decides whether a change on your site can move that answer at all: an engine answering from training data cannot see your new page until its vendor ships a new model.
Does it check whether the answers are true?
A mention count cannot tell you that ChatGPT quotes last year's price. Look for a tool that compares answers with facts you supply and shows you the claim beside the fact.
Does it check whether AI crawlers can reach you?
OpenAI's help center (help.openai.com, article 9237897) says a site is eligible for ChatGPT search when robots.txt allows OAI-SearchBot and the host or CDN lets its traffic through. A robots.txt check alone misses a firewall that blocks the crawler.
Can you see the prompt and the answer?
A score you cannot trace back to the exact prompt and the full answer is a number you have to take on trust. Ask to see both.
What do its recommendations rest on?
Ask what evidence sits behind each fix. Google's AI optimization guide (updated 2026-07-10) says there is "no special schema.org markup you need to add" for its AI features, so advice that starts with markup deserves a second look.
Where 99Visibility fits
- You can start for free and review paid-plan details on the Pricing page, with no sales call.
- You need to know whether what AI says about you is true, not only whether you are named.
- You want each AI crawler's access checked, robots.txt and firewall both, on every plan.
Where it does not
- You need country-level tracking. Our audits do not set a country yet; see the Peec AI comparison.
- You need Microsoft Copilot or Meta AI measured. We do not query them.
- You want AI visibility inside an SEO suite you already pay for; see the Semrush AI Visibility Toolkit comparison.
Read each comparison in full
99Visibility vs Profound
99Visibility vs Semrush AI Visibility Toolkit
99Visibility vs Goodie AI
99Visibility vs Peec AI
99Visibility vs Otterly AI
99Visibility vs Rankscale
See it on your own brand
The Free plan audits ChatGPT and Google AI Overviews and checks AI crawler access. No card needed. Or try the free AI visibility checker first, and see every AI visibility tool feature.
Start for Free