Best AI Visibility Tools in 2026: 14 Tools Compared, Prices Checked

The best AI visibility tools in 2026 run from free checks to custom enterprise contracts. Of the 14 we compare, the cheapest paid plans we could read on 4 November 2026 were Keyword.com's AI visibility credits, from $9.80 a month, and Rankscale's Essentials, at $17 a month billed yearly. SE Visible starts at $89, Peec AI at $95 and Semrush's AI Visibility Toolkit at $99 per domain billed yearly; Profound shows a free trial and a custom Enterprise price. 99Visibility and AthenaHQ have free plans. Every vendor fact below comes from that vendor's own pages, read on 4 November 2026.

One disclosure before the list: we make 99Visibility, one of the tools below. That is why every competitor's fact links to its own page, why we say where each one beats us, and why ours sits in the same table with the same columns as everyone else's.

How this list was put together

We read each vendor's own pricing and product pages on 4 November 2026: the page as a browser receives it, its visible text, and the price data it publishes for search engines. We did not test the other tools hands-on for this article, so it compares what each vendor states, not how well each one works. Where a vendor's own pages disagree with each other, we say so.

Where we could not read a page, we quote nothing from it. Otterly's pricing page served us a captcha, so no Otterly price appears here; its plan limits come from its help center. Scrunch serves AI crawler user agents a different pricing page from the one a browser gets, so we quote the browser's. Similarweb's main site refused our requests, so its facts come from its AI Search Intelligence site and support center.

We included tools a small or mid-sized team can buy or trial today, the tools buyers look up by name (Peec AI, Rankscale, SE Ranking and Similarweb), and the enterprise names every buyer asks about.

The best AI visibility tools at a glance (4 November 2026)

Entry price is the cheapest paid plan, in US dollars a month, billed monthly unless the cell says yearly. "Engines included" means what that plan covers without an add-on.

Sources, all read 4 November 2026: Keyword.com pricing and its AI visibility page, Rankscale pricing, HubSpot AEO, SE Visible pricing and its help center, Peec AI pricing, Semrush AI Visibility Toolkit pricing and its knowledge base, Similarweb AI Search Intelligence, Ahrefs pricing and Brand Radar, Scrunch pricing, AthenaHQ plans, Goodie pricing, Otterly's help center and Profound pricing. 99Visibility's figures are from our pricing page. Prices change; check the vendor's page before you buy.

What a "prompt" costs: the comparison nobody normalizes

Vendors bill in different units: prompts, checks, credits, responses. A "prompt" at one tool is one question asked daily on three models; at another it is one question on one platform.

So the entry price alone tells you little. Here is what each plan buys in AI answers a month, in each vendor's own unit, for the plans that state a number.

This is our arithmetic from each vendor's stated limits, so treat it as a rough guide, not a verdict. An answer from a model your buyers never use is worth less, and some engines cost more: Claude costs 8 checks per update on Ahrefs and more than 0.25 credits on Rankscale.

Tools that do not publish a monthly answer count are left out rather than estimated: Keyword.com, HubSpot AEO, Semrush, Similarweb, Goodie, Otterly, Profound, and 99Visibility, which is priced by prompts and audits.

What AI visibility tools can and cannot measure

Every tool on this list does the same core thing: it asks AI platforms a set of questions and records whether your brand appears, what is said and which sources are cited. That is useful. It is also a sample, and buyers should know its limits.

• No tool sees a verified rank. Google says so in writing: "Third-party tools don't have access to our internal ranking data. They can't guarantee performance," on a Search Central page that names AEO and GEO tools (updated June 5, 2026).
• The questions are a proxy. OpenAI says ChatGPT search "typically rewrites your query into one or more targeted queries" before it searches (OpenAI help center). Your tracked prompt is not the query that retrieved anyone's page.
• Answers vary run to run. A July 2026 survey of 45 GEO studies found commercial audits show "substantial run-to-run variability" (arXiv:2607.14035). Read trends over weeks, not a single day's swing.
• Collection method changes the answer. SE Visible's pricing FAQ says it checks ChatGPT, AI Overviews, AI Mode and Gemini "the way a real user sees them," and asks Claude "directly without web search." Other tools use APIs with web search on. A retrieval-off answer shows what the model already knows; a retrieval-on answer shows what it finds today. Ask every vendor which one you are paying for.

The same survey's bottom line matters more for your budget: "no reviewed technique shows a stable, longitudinal, cross-platform causal effect on organic discoverability." So buy an AI visibility tool to see what AI says and find what is broken, not to watch a score climb because you added markup. Our complete guide to generative engine optimization covers what the evidence does support.

The free AI visibility tools most lists skip

Before paying anyone, use the two first-party reports that come from the AI platforms' own operators. No third-party tool can replace them.

• Google Search Console, generative AI performance report. Shows impressions for your pages in AI Overviews and AI Mode, by page, country and device (Google's help page). It reports impressions only.
• Bing Webmaster Tools, AI Performance. Shows citations across Microsoft Copilot and Bing's AI summaries, plus "grounding queries," the phrases the AI used to retrieve your content. Microsoft notes that data "represents a sample" (Bing Webmaster blog, February 2026).
• One-time snapshots. HubSpot's AI Search Grader is "a free, one-time check" of what ChatGPT, Perplexity and Gemini say about you. Our free AI visibility tool asks ChatGPT and Google AI Overviews 3 buyer questions written from your homepage. Neither tracks change over time.

Tool-by-tool: strengths and where each falls short

Keyword.com: AI credits beside a rank tracker

Keyword.com sells AI visibility as credits: $9.80 a month buys 20, and a run on a chat app costs 0.25 credits, about 80 runs by our arithmetic. It tracks Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot, offers a 14-day free trial with no card, and has an API for aggregated AI visibility metrics. Its free AI Crawler Simulator requests your page as 12 AI crawlers to spot 403s and silent blocks.

The catch: the entry allowance is small, and its own pages give the credit cost per engine differently, so price your prompt set in its calculator before you buy.

Rankscale: the most engines on every plan

Rankscale tracks 17+ engines on every plan and bills in credits; a query typically costs 0.25 credits per engine per prompt, and Claude costs more. Essentials is $17 a month billed yearly for 120 credits. Pro is $99 a month for 1,200 credits and can be tried free for 7 days.

Its page audit scores "AI Crawlability," and AI Visits reads bot visits from Cloudflare, from Pro. Its changelog says Perplexity GUI monitoring was paused on 12 October 2026 because of login walls. We did not find a check of answers against facts you supply. Our Rankscale AI comparison sets it beside 99Visibility row by row, and our Rankscale alternatives page lists the tools that do the same job.

HubSpot AEO: low price, CRM context on the bigger plans

HubSpot AEO costs $50 a month, or $45 billed yearly, with 25 prompts and no other HubSpot subscription required. It tracks ChatGPT, Gemini and Perplexity, with a visibility score, citation analysis and prioritized recommendations, and its page says you can track 25 prompts for free with no card. Prompt suggestions from your CRM data are listed with HubSpot's marketing plans, not the $50 product. Google AI Overviews and Claude are not on its list.

SE Visible: SE Ranking's AI visibility tool

SE Ranking sells SE Visible on its own. Basic is $89 a month ($71 billed yearly) for 75 prompts tracked daily, which SE Ranking counts as ~11,250 AI answers a month, with a 10-day free trial. Its SEO plans, from $129 a month, include 25 SE Visible prompts a day.

Its pages disagree on engines. The pricing FAQ names ChatGPT, AI Overviews, AI Mode and Gemini, and Claude, asked "directly without web search"; the plan cards mark the Claude API "Soon," and its help center lists four engines. Confirm which engines your plan covers before you buy. If you are weighing it against tools built only for AI visibility, see our SE Ranking alternative for AI visibility.

Peec AI: strong source analytics, three models per plan

Peec's $95 Starter gets 50 prompts on three models of your choice, with unlimited users on every plan. Its pricing page also lists fact-checking on 5 to 25 prompts by plan, a robots.txt audit across 40+ AI bots, and crawl insights from your CDN logs.

Extra models are paid add-ons, Perplexity among them, and Claude is an API model on Enterprise. Our Peec AI comparison has the plan-by-plan detail, and our Peec AI alternatives and pricing review sorts the options by why people leave.

Semrush AI Visibility Toolkit: best if you already pay for Semrush

The toolkit costs $99 a month per domain, billed yearly, with 25 prompts tracked daily, and Semrush's knowledge base says it has no free trial. Semrush's SEO + AI Search Starter plan bundles it with the SEO toolkit for $199 a month with 50 prompts. Its strength is classic SEO data next to the AI data. Our Semrush AI Visibility Toolkit alternative page sets it beside 99Visibility row by row.

Similarweb AI Search Intelligence: prompts plus AI referral traffic

Similarweb, known for web traffic data, sells AI Search Intelligence on its own: AEO Intelligence is $129 a month, or $99 billed yearly, for 150 tracked prompts and 1 user, with a 7-day free trial. Its AI Brand Visibility asks prompts on ChatGPT, Google AI Mode, Gemini and Perplexity, and Similarweb suggests the prompts for each topic, which you can edit.

Its AI Traffic counts the visits AI assistants send to your site and your competitors', from ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek and AI Mode. That is referral traffic, a different measure from asking prompts. Its support center says you can track one brand at a time. Our Similarweb alternative for AI visibility compares it with the tools built for that job.

Ahrefs Brand Radar: research any brand with no setup

Brand Radar's index of 531 million+ prompts lets you look up any brand or category with no setup. Ahrefs says it expands topics into questions via People Also Ask, and re-tests its chatbot indexes monthly. One AI index costs $199 a month and all of them $699; custom prompts start at $50 for 2,500 checks.

It does not check whether AI states your facts correctly. Full detail is in our Ahrefs Brand Radar review.

Scrunch: site audits alongside tracking

Scrunch's $250 Core plan includes 125 prompts, 5,000 responses and 5 site audits a month on four engines, with a 7-day free trial. Enterprise covers 9, Claude, Gemini and AI Mode among them.

AthenaHQ: many models at the entry tier

AthenaHQ has a free Essential plan (300 credits) and a $295 Starter that covers 11 models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. Claim review against a knowledge base is listed on Enterprise.

Goodie: tracking plus optimization work

Goodie's Core plan is $354 a month billed monthly, or $295 billed yearly, for 5 models and 110 prompts, with 50 "optimizations" a month and strategist support, and a 7-day trial. Pro is $999 a month billed yearly. Judge the optimization output on its own evidence: Google states "there's no special schema.org markup you need to add" for generative AI search (Google's AI optimization guide, July 10, 2026).

Otterly.AI: small prompt sets, add-on engines

Otterly's pricing page served us a captcha on 4 November 2026, so we quote no price. Its help center (updated August 4, 2026) lists 15 prompts on Lite and 100 on Standard, tracked daily on Google AI Overviews, ChatGPT, Perplexity and Copilot, with Google AI Mode, Gemini and Claude as paid add-ons on every plan. Its 7-day free trial needs no card.

Profound: the enterprise platform

Profound's pricing page shows a free 7-day trial and custom Enterprise pricing, covering up to 9 engines with SSO and SOC 2. Its FactCheck checks claims about your brand against a knowledge base you keep, on Enterprise, and its Agent Analytics shows which AI systems crawl your site.

If you need that breadth and compliance, it is the reference product; if you need a price before a sales call, it is not. See Profound pricing and why GEO tools cost $300+, or our Profound alternative comparison.

99Visibility: a tool for fixing, not only tracking

We built 99Visibility around what to fix. Every audit checks whether AI states your facts correctly, against the price, founding year, location and features you enter. It checks whether AI crawlers can reach your site, reading robots.txt for 18 AI crawlers and requesting your page as each of the 16 that fetch pages. And it ends in a ranked fix list, each item with a priority and an effort estimate.

Free covers ChatGPT and Google AI Overviews with 5 prompts and 1 audit a month; paid plans cover all 6 engines and can re-audit weekly or monthly. Where we fall short: no Copilot, one country per audit, no log-based bot analytics like Peec's, Profound's or Rankscale's, no public API, and fewer engines than Rankscale or AthenaHQ. To track the same prompts over time, see the AI visibility tracker.

How to choose an AI visibility tool

1. Decide whether you need a tracker or a fixer. Most tools here track: they ask a prompt set on a schedule and chart whether you appear. That answers "are we in the answer?" It does not tell you why AI quotes last year's price or skips your site. If that is the problem, look for a check of answers against facts you supply (Peec by plan, Profound and AthenaHQ on Enterprise, 99Visibility on every plan with each flag's detail from Starter) and a check of crawler access.
2. Check crawler access, with whichever tool you pick. Several tools check it, in different ways. Peec reads robots.txt for 40+ bots, Rankscale's page audit penalises blocked bots, Profound's Agent Analytics shows which AI systems crawl you, Keyword.com's free simulator requests your page as 12 crawlers, and SE Ranking's free robots.txt tester reads the rules. 99Visibility reads robots.txt and requests your page as each crawler that fetches pages, on every plan. A robots.txt check alone misses a firewall that blocks a crawler robots.txt allows.
3. Count the engines your buyers use, not the engines on the list. Rankscale and AthenaHQ cover the most; HubSpot covers three. If your buyers use Claude, check that it is on your plan: at Peec it is Enterprise-only, and at Scrunch it is on Enterprise.
4. Ask how answers are collected. Scraping the app, calling an API with web search, or calling it without: each gives a different answer to the same prompt.
5. Price the unit, not the plan. Credits, checks, prompts and responses are not the same thing. Use the cost-per-answer table above, then price your own prompt set.
6. Start with what you already pay for. If you are in Semrush, HubSpot, Ahrefs, SE Ranking, Similarweb or Keyword.com, try its AI add-on before buying a second tool.

Our answer engine optimization tools guide sorts the same market by job (accuracy, citations, crawler access) instead of price, and compare GEO tools puts 99Visibility beside each one in a single table.

Is GEO worth it for small businesses? Check three things first, free

The parts of GEO with documented consequences are access and accuracy. You can check both today without buying anything.

1. Read your robots.txt. Open yoursite.com/robots.txt. OpenAI states that "sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers" and that each OpenAI bot setting "is independent of the others" (OpenAI's crawler docs). You can block training and still allow search:

   User-agent: GPTBot
   Disallow: /
   
   User-agent: OAI-SearchBot
   Allow: /
   
   User-agent: PerplexityBot
   Allow: /

2. Check your firewall, not only robots.txt. OpenAI's eligibility rule has two halves: allow OAI-SearchBot "and confirm that the website host or content delivery network allows traffic from OpenAI's published searchbot IP addresses." A firewall can return 403 while robots.txt says yes. Our free AI crawler checker reads your robots.txt and requests the page as each AI crawler, or test with curl -I -A "OAI-SearchBot/1.4" https://yoursite.com/. A 403 or a challenge page is a red flag; a 200 is a good sign, not proof, because real crawlers come from their own IP ranges.
3. Ask AI about your facts. Ask ChatGPT and Perplexity your price, founding year and what you sell. Write down every wrong answer. Those are the fixes worth paying for.

If all three come back clean and you only want a mention count, a low-cost tracker is enough. If AI is wrong about you or a firewall is blocking crawlers, fix that first. If your site sits behind Cloudflare, compare your settings with our guide to the Cloudflare AI crawler change of September 2026.

Frequently asked questions

What are AI visibility tools?

AI visibility tools ask AI engines such as ChatGPT, Gemini, Perplexity and Google's AI Overviews a set of questions on your behalf, and record whether your brand appears, what is said and which sources are cited. Some also check the answers against your facts, check whether AI crawlers can reach your site, or count the visits AI assistants send you. Our guide to what AI visibility is covers how it is measured.

How do AI visibility tools work?

They send prompts to each engine, through its API with web search on or by reading the app or Google's results page, then read every answer for your name, its tone and its links. Asking the same prompts on a schedule turns those snapshots into a trend. How a tool collects answers changes what it sees, so ask each vendor which method you are paying for.

Which AI visibility tool is best for small and mid-sized businesses?

For most small teams, a plan under $100 a month is enough: Keyword.com or Rankscale for the lowest prices, HubSpot AEO, SE Visible or Semrush if you already use their suites, Peec AI for source analysis, and a tool that checks your facts if AI is getting your details wrong. Pick by the job, then price your own prompt set.

Is GEO worth it for small businesses?

The checks with documented consequences are worth it and mostly free: make sure AI search crawlers are allowed in robots.txt and not blocked by your firewall, and make sure AI states your facts correctly. Paying monthly to track a visibility number is optional. No study has shown that a content or markup tactic reliably raises it.

What is the cheapest AI visibility tool?

Among the paid plans we read on 4 November 2026, Keyword.com's AI visibility credits start at $9.80 a month for 20 credits, and Rankscale's Essentials is $17 a month billed yearly. 99Visibility and AthenaHQ have free plans, and HubSpot's AI Search Grader is a free one-time check. Small allowances run out fast, so price the prompts you need.

Can an AI visibility tool tell me my rank in ChatGPT?

No tool can verify a rank inside an AI answer. Google says third-party tools have no access to its internal ranking data, and ChatGPT rewrites queries before it searches. A tool can tell you how often you are mentioned or cited across the prompts it tests, which is a useful sample, not a rank.

Do I need an AI visibility tool if I use Google Search Console?

Search Console's generative AI report shows impressions in AI Overviews and AI Mode only. It does not cover ChatGPT, Perplexity, Gemini or Claude, or tell you what AI says about you. Use it alongside Bing Webmaster Tools first; add a tool when you need the other platforms or a fact check.

If you want to see what AI gets wrong about your brand and whether its crawlers can reach you, start a free 99Visibility audit.