Profound Pricing 2026: What It Costs and Why GEO Tools Run $300+
Profound pricing, as of October 16, 2026, has two public options: a free 7-day trial with 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, and a custom-priced Enterprise plan. Profound's pricing page shows no dollar figure for any paid plan, so the $99 and $399 tiers you may have seen quoted are not something you can buy from that page today.
This guide covers exactly what Profound's page says, what to ask before a demo, what the rest of the GEO market charges, and why so many of these tools land around $300 a month. We make 99Visibility, a lower-priced tool in the same category, so every Profound figure below comes from Profound's own pages.
What Profound's pricing page shows today
| Trial | Enterprise | |
|---|---|---|
| Price | Free | Custom ("tailored packages") |
| Prompts | 50 unique prompts, from a recommended set you cannot edit | Tailored plan; edit, disable or add prompts |
| Frequency | Daily for 7 days | Daily, ongoing |
| Answer engines | ChatGPT, Gemini, Google AI Overviews | Up to 9: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search |
| Languages and regions | 1 and 1 | Custom |
| History, exports, API | None | All-time history, CSV and JSON exports, API |
| AI Marketer credits | Limited | Credits for the whole team |
| Seats | Unlimited | Unlimited |
| Support and security | No support, no SSO | Email, dedicated Slack or a specialist with a 24-hour SLA; SSO/SAML and SOC 2 |
Source: Profound's pricing page, opened October 16, 2026. Its FAQ also mentions a self-serve "Agency Growth" plan with "400 credits per month per client workspace"; no price for it appeared on the page we loaded.
How Profound's credits work
Profound's agents and AI Marketer run on credits, consumed "relative to its complexity" each time an agent runs. When you exceed your allotment, your account can be set to "allow continued usage with overage billing or pause usage." Ask which one your contract defaults to.
What happened to Profound's $99 and $399 plans?
Several 2026 tool reviews still list a Profound Starter plan at $99 a month (ChatGPT only, 50 prompts) and a Growth plan at $399. Neither appears on Profound's pricing page as of October 16, 2026. One independent comparison, Marco Diversi's GEO tools review (updated September 23, 2026), reports no self-serve paid plan since September 2026.
Profound has not published a dated changelog for its pricing, so treat any third-party Profound price as historical. The only current figure is the one an account team quotes you.
How much does Profound cost?
Profound does not publish a price for Enterprise, and we will not guess one. What decides your quote, from the variables on its own page:
- Prompts tracked and whether they run daily.
- Answer engines, up to nine.
- Languages and regions.
- Credits for AI Marketer and agents, which scale with how often and how complex your agents run.
- Support tier, from email to a dedicated specialist.
Seats are unlimited on both plans, so headcount should not move the price. Ask for a price per prompt per engine, the credit allowance, the overage rate and the contract term in writing, so you can compare it with the tools below.
Why GEO tools cost $300 or more a month
The price is not arbitrary. Five costs drive it, and you can see each one in the vendors' own pricing units.
1. Every answer is a paid query
A GEO tool asks real AI platforms your questions on a schedule. Peec AI states the formula plainly: monthly AI answers are "calculated by multiplying tracked prompts by active models and tracking frequency" (Peec AI pricing). Fifty prompts on nine engines, daily, is 13,500 answers a month.
2. Some engines cost more to ask
Not every platform is priced the same. Ahrefs charges Claude at "8 checks per update," against one check for other platforms (Ahrefs Brand Radar help). Broad engine coverage multiplies cost faster than prompt count does.
3. Enterprise controls
SSO, SOC 2, API access, unlimited history and dedicated support are real costs to build and audit. At Profound, Peec AI, Scrunch and Goodie, the widest engine coverage sits on the Enterprise tier, alongside SSO or SOC 2.
4. Agents and content work
More tools now sell work, not only data: Profound's AI Marketer and agents, Goodie's monthly "optimizations," AthenaHQ's content optimization agent. That work is billed in credits or bundled into higher tiers.
5. Sales-led buying
Custom pricing means a demo, a quote and usually an annual contract. That suits procurement teams and adds weeks for everyone else.
What the GEO market charges in October 2026
Monthly prices, billed monthly, checked on each vendor's own page on October 16, 2026. Our best GEO tools comparison lists what each plan includes and links every source.
| Tool | Entry | Next tier | Top published tier | Enterprise |
|---|---|---|---|---|
| Profound | Free 7-day trial | Not published | Not published | Custom |
| Otterly.AI | $29 | $189 | $489 | Custom |
| HubSpot AEO | $50 | Included in Marketing Hub Pro and Enterprise | ||
| Peec AI | $95 | $245 | $495 | Custom |
| Semrush | $99 AI Visibility Toolkit | $199 Semrush One Starter | $299 Pro+ | Custom |
| Ahrefs Brand Radar | $199 per AI index | $699 all platforms | Custom | |
| Scrunch | $250 | Custom | ||
| AthenaHQ | Free | $295 | Custom | |
| Goodie | $295 | $999 | Custom | |
| 99Visibility | Free | $49, $99 | $149 |
Otterly's prices are from its pricing page as archived on October 5, 2026, because the live page returned a bot challenge; its plan limits were confirmed on its help center. The cluster around $250 to $300 is where daily tracking on four or five engines lands once a vendor adds team features and support.
When Profound's price is worth paying
- You need many engines at once. Nine on one contract, including Claude, DeepSeek, Copilot and Exa.
- You need compliance. SSO/SAML and SOC 2 are listed on Enterprise.
- You want server-side data. Agent Analytics connects to Akamai, AWS, Cloudflare, Fastly, Vercel and others to track "when, how often, and which AI bots access your content."
- You want agents doing the work. Profound's AI Marketer researches, writes and reports inside the platform.
- You are buying with peers. Profound's September 2026 press release says it serves "over 1,000 enterprise brands" and "over one third of the Fortune 100."
When you should pay less
- You need three to five engines, not nine.
- Fewer than 100 prompts covers your products and buyer questions.
- Nobody in procurement is asking for SSO or SOC 2.
- Your problem is fixing wrong facts or blocked crawlers, not running agents.
In that case an entry plan from $29 to $250 covers it, and our Profound alternative comparison sets 99Visibility against Profound line by line.
What no GEO tool sells at any price
Paying more buys coverage, volume and service. It does not buy three things, because nobody outside the AI platforms has them.
- A verified rank. Google: "Third-party tools don't have access to our internal ranking data. They can't guarantee performance" (Search Central, updated June 5, 2026).
- The real queries. OpenAI says ChatGPT search "typically rewrites your query into one or more targeted queries" (OpenAI help center). The only place you can see real retrieval queries is Bing Webmaster Tools' grounding-query report, which is free.
- Proof that a tactic works. A July 2026 survey of 45 GEO studies found "no reviewed technique shows a stable, longitudinal, cross-platform causal effect on organic discoverability" (arXiv:2607.14035).
How to size what you need before a demo
- List your prompts. 20 to 30 questions per product line, across early research, comparison and "is it worth it" questions.
- List the engines your buyers use. If you do not know, start with ChatGPT, Google AI Overviews and Perplexity.
- Pick a frequency. Answers vary run to run, so weekly is often enough to see a trend.
- Multiply. 30 prompts x 5 engines x about 4.3 weekly runs is roughly 650 answers a month. Every entry plan in the table above covers that.
- Ask each vendor for its price per answer, and compare like with like. Our guide to measuring GEO metrics covers which numbers are worth tracking.
Frequently asked questions
How much does Profound cost?
Profound does not publish a price. As of October 16, 2026, its pricing page lists a free 7-day trial and a custom Enterprise plan, with the price set by prompts, answer engines, regions, languages, credits and support. Ask the account team for a written price per prompt per engine.
Does Profound have a free trial?
Yes. The trial is free and runs 50 recommended prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. You cannot edit the prompts, and it has no history, exports, API or support.
What is Profound's valuation?
Profound announced a $180 million Series D at a $1.8 billion valuation on September 15, 2026, co-led by Sequoia Capital and Kleiner Perkins. It came less than seven months after a $96 million Series C, according to the company's press release.
What companies use Profound?
Profound's September 2026 press release names Comcast, The Estée Lauder Companies, Walmart, Campari Group and Royal Bank of Canada, along with Zoom, ServiceNow, Ramp, Cursor, MongoDB and Figma. These are the company's own claims.
Why do GEO tools cost so much?
Every tracked answer is a paid query to an AI platform, and cost multiplies with prompts, engines and frequency. Enterprise features, agents and sales-led contracts add the rest. Most small teams need far fewer answers than an enterprise plan includes.
If you need wrong facts and crawler access checked rather than nine engines, compare 99Visibility's public plans from $49 a month.
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