
Liwaa Beaini
Founder & CEO
Building tools that help brands control how AI describes them. Creator of 99Visibility — the prescriptive GEO platform that tells you exactly what ChatGPT, Perplexity, and Google AI say about your brand, and what to fix. CEO of Torch99.
About
I started Torch99 because I saw a gap: brands are spending thousands on SEO while AI platforms are quietly becoming the primary way people discover products and services. ChatGPT alone handles hundreds of millions of queries daily — and most brands have zero visibility into what it says about them.
99Visibility exists because I believe every brand — not just enterprises with $500/mo budgets — deserves to know what AI says about them and how to fix it. We don't just track visibility. We tell you exactly what to write, where to put it, and how long it'll take.
When I'm not building products, I write about GEO strategy, AI search trends, and the intersection of content marketing and large language models.
Writing
What Is Generative Engine Optimization (GEO)? The 2026 Guide
Jan 20, 2026geo
GEO vs SEO: What's Actually Different in 2026 (and What Isn't)
Jan 25, 2026seo
Brand Visibility in AI Search: 5 Signs You're Invisible
Jan 28, 2026ai-search
How to Rank in ChatGPT: What Decides Whether It Mentions You
Feb 3, 2026ai-search
LLM Citations: How AI Models Cite Sources, and How to Earn Them
Feb 5, 2026geo
Best AI Visibility Tools in 2026: 14 Tools Compared, Prices Checked
Feb 7, 2026product
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