99Visibility vs Otterly AI

99Visibility vs Otterly AI: Overview

Otterly AI runs one of the most visible ad campaigns in the GEO space, with bold "#1 ranking on ChatGPT, Perplexity and many more" messaging and a memorable otter mascot. The product tracks brand mentions across ChatGPT, Perplexity, Gemini, and Copilot, with real-time tracking and a clean unified dashboard. For teams whose primary question is "where do we appear in AI search?" Otterly answers it well.

99Visibility answers a different question: "where do we appear, where do we not, what is AI getting wrong, and what should we do about each?" The product audits four AI platforms (ChatGPT, Perplexity, Google AI, and Claude), detects hallucinations with severity classification, and generates prescriptive recommendations — each with a specific action, priority level, and effort estimate.

The choice between the two depends on whether you want a tracking dashboard or an execution engine.

Key Differences

Tracking vs fixing. Every piece of Otterly's marketing leans on tracking and ranking — "rank #1," "track brand mentions," "AI visibility analytics." That accurately describes the product. It tells you where your brand appears in AI responses, who else is appearing alongside you, and how that changes over time. What it does not do is tell you the specific page to update, schema to add, or content to publish to change those results. 99Visibility delivers that. Every audit produces prescriptive recommendations: "Add FAQ schema to /pricing — 30 minutes, high priority. Reduces pricing hallucinations." You can hand it to a developer or copywriter without an additional strategy layer.

Platform coverage. Otterly covers ChatGPT, Perplexity, Gemini, and Copilot. 99Visibility covers ChatGPT, Perplexity, Google AI, and Claude. The Claude gap matters: Claude has become one of the most-used AI platforms for technical, business, and developer audiences, and its parametric-only architecture makes visibility harder to influence than RAG-based engines. If your audience uses Claude — and most B2B audiences do — Otterly will not show you what is happening there.

Hallucination detection. Otterly tracks mentions. It does not verify accuracy. 99Visibility compares AI responses against your actual data and classifies inaccuracies by severity — Critical (wrong pricing, fabricated claims), Warning (outdated features), Info (minor inconsistencies). Critical issues fire real-time email alerts. The difference between "you appear in 60% of AI responses" and "you appear in 60% of AI responses but 30% of those responses quote prices that are 18 months old" is the difference between a vanity metric and an action item.

Pricing transparency. Otterly does not publish pricing on its public-facing pages, instead routing prospective customers through a free trial that requires a credit card. 99Visibility publishes every tier on the pricing page — $49 Starter, $99 Growth, $149 Pro — and the trial requires no card. The friction difference matters for SMB and self-serve buyers.

Where Otterly wins. Otterly has invested heavily in brand and display advertising, and the dashboard is genuinely well-built for the tracking use case. If your single job is to report AI visibility metrics to a marketing team or executive and you do not need execution guidance, Otterly delivers a polished tracking experience.

Pricing Comparison

Plan	99Visibility	Otterly AI
Entry tier	$49/mo	Not disclosed publicly
Mid tier	$99/mo	Not disclosed publicly
Top tier	$149/mo	Custom / Enterprise
Free trial	7 days, no card	Free trial — card required

The pricing opacity matters most for SMB and founder-led buyers. A $49/mo tool gets a one-person decision. A "card-required trial" with undisclosed post-trial pricing involves a buying committee. For solo marketers and small teams, that friction is the difference between trying a tool today and adding it to a list of things to evaluate next quarter.

Who Should Choose 99Visibility?

Choose 99Visibility if you need to know what to fix, not just where you appear. Tracking is the first half of GEO. Fixing is the half that moves the score.

Choose 99Visibility if Claude visibility matters to your audience. Skipping Claude is increasingly costly as the platform grows — particularly for technical, business, and developer audiences.

Choose 99Visibility if you want to evaluate before paying. Public pricing and a no-card trial mean you can run your first audit in five minutes and decide whether to keep going.

Choose 99Visibility if accuracy alerts matter. Real-time email notifications when AI quotes wrong information about your brand prevent the slow leak of misinformed prospects.

Choose Otterly AI if your single job is to report AI visibility metrics and you do not need execution guidance, and a free trial that requires a card is acceptable friction.

Start your free 99Visibility trial and see exactly what AI says about your brand — across all four platforms, with no card required and no signup wall on pricing.