Hallucination Alerts

What's a Hallucination?

A hallucination is when an AI platform says something factually wrong about your brand. Common examples:

• Wrong pricing ("$29/mo" when you charge $49/mo)
• Outdated features (describes something you discontinued)
• Competitor confusion (attributes a competitor's product to you)
• Made-up claims (says you offer something you never have)

How Detection Works

During each audit, 99Visibility compares what AI says about you against the brand data in your profile (name, pricing, features, description). When something doesn't match, it gets flagged.

Important: The more complete your brand profile, the better detection works. Go to Settings and fill in your pricing, features, and description.

Severity Levels

• Critical — wrong info that could cost you customers (wrong pricing, competitor confusion). Fix immediately.
• Warning — outdated or partially wrong info. Fix soon.
• Info — minor issues worth monitoring but not urgent.

How to Fix Hallucinations

1. Add structured data to your website — Product schema with correct pricing, Organization schema with your real description.
2. Update your content — make sure the correct info is clearly stated on your site in headings, lists, and tables (formats AI can easily extract).
3. Publish authoritative content — press releases, updated About pages, and FAQ pages with definitive answers.
4. Create comparison pages — if AI confuses you with a competitor, a clear comparison page helps.

Timeline

Perplexity and Google AI pick up changes within days. ChatGPT and Claude rely on training data — corrections may take weeks or longer to appear.