Track Competitors
Add competitors and see where they appear and you don't.
Add a Competitor
- Go to Competitors in the sidebar.
- Click Add Competitor.
- Enter their domain (e.g.,
competitor.com) and brand name. - Click Save.
Competitor Limits by Plan
- Free — no competitors
- Starter ($49/mo) — 1 competitor
- Growth ($99/mo) — 2 competitors
- Pro ($149/mo) — 3 competitors
What You'll See
After running an audit with competitors added, the Competitors page shows:
- Side-by-side scores — your visibility score vs. each competitor's.
- Per-platform comparison — who leads on ChatGPT, Perplexity, Google AI, Claude.
- Gap analysis — keywords where the competitor appears and you don't. These are your highest-priority opportunities.
How to Use This
- Focus on keywords where your competitor appears and you don't.
- Check what content they have that you're missing.
- Implement the corresponding recommendations to close the gap.
- Re-audit to confirm you've caught up.
Related
Turn competitor gaps into fixes by working through your prioritized recommendations. Need to track more competitors? Compare 99Visibility plans and pricing.
Didn't find your answer?
Email us at hello@99visibility.com — we respond within 24 hours.