Competitor Comparison
Competitor comparison measures tracked competitors in the same answers your audit collects for your brand. No extra questions are asked: each answer is searched for every tracked brand, so the comparison is like for like.
Inputs
| Field | Rule |
|---|---|
| Competitor Name | 1–100 characters. Matched in answers by name variants and the site's domain, so use the name buyers use. |
| Website URL | 1–300 characters. https:// is added when missing. |
Competitors are added in the Competitor Tracking card, on the Competitors page or under Brands → Edit. Removing one takes effect at once.
Limits
- Free — 1 competitor
- Starter ($49/mo) — 1 competitor
- Growth ($99/mo) — 2 competitors
- Pro ($249/mo) — 3 competitors
The limit is per brand. Over it, adding returns "Competitor limit reached. Upgrade your plan to track more competitors."
Metrics
| Metric | Definition |
|---|---|
| Mention rate | Share of the audit's measured answers that name the competitor, overall and per platform. Same definition as your own mention rate. |
| Lead / Behind / Tied | The difference between your mention rate and the competitor's, in points. |
| Share of voice | Your raw mentions ÷ the raw mentions of every tracked brand, you included. |
| Avg. rank in answers | The average order in which your brand is named among the tracked brands, in answers that name you. 1 means named first. It is order within an answer, not a ranking any platform publishes. |
| Prompt gaps | Prompts where the competitor is named and you are not. |
| Outreach Targets | Sites the answers cite for a competitor but not for you: places to earn a mention. |
None of these feed the visibility score. They are shown beside it.
Where they appear
- Competitors page: their mention rate, ranking, Your Share of Voice, Platform Comparison, Mention Rate Trend, Platform Breakdown, Prompt gaps, Outreach Targets.
- Audit page, under Show advanced: competitors detected, a head-to-head with Platform Breakdown and Prompt gaps (Free and above).
- Dashboard: Competitive Benchmarking (Free and above).
- Fixes: competitor-gap fixes, from the first tracked competitor, under Elsewhere.
Audits measure competitors up to the plan's limit, in the order they are listed: 1 competitor on Free, 1 competitor on Starter, 2 competitors on Growth and 3 competitors on Pro. The rest are kept but not measured.
Competitor-gap recommendations
The recommendations engine compares the brand with the first tracked competitor only. It writes up to three kinds of item:
- A large overall lead for the competitor (critical): work the prompts where they appear and you do not.
- A prompt they win (high): they are named and you are not, with the sources that answer cited.
- A wide lead on one platform (medium): the platform, and what it cited instead of you.
Each action starts with access: make sure your page on the topic can be fetched by the retrieval crawlers and read without JavaScript, then get the brand onto the pages the answers cite.
Reading the comparison
- Only the mention-rate gap affects your own score, through your mention rate. Share of voice and order in answers are context.
- Compare competitors within one audit. Between audits, the prompt and platform selection must match, as for your own score.
- Audits run before share of voice and order were added show no value for them.
Rivals showing up where you don't? A competitor shows up in AI answers and you don't has the steps.