15 Things to Fix Before AI Forgets Your Brand
15 specific actions to fix how ChatGPT, Perplexity, and Google AI describe your brand. Free downloadable GEO checklist — no credit card, instant access.
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The GEO Checklist Every Brand Needs
AI platforms are answering questions about your brand right now. Are the answers correct? This 15-point checklist covers the specific actions that improve how AI platforms describe, cite, and recommend your business.
What's Inside
- Fetch your pricing page with JavaScript disabled — If the prices are missing, no non-Google AI crawler can read them.
- Check what ChatGPT says about your pricing — The #1 hallucination category is pricing. Verify it's accurate.
- Search your brand on Perplexity — Perplexity cites sources. If you're not cited, your content isn't citation-worthy.
- Add Organization JSON-LD — Help AI correctly identify your company name, description, and contact info.
- Create a dedicated comparison page — AI loves structured comparisons. Own the "vs" narrative.
- Write a quotable "About Us" statement — One paragraph that AI can extract and quote directly.
- Add author bios to all content — A named author is a basic credibility check for readers. It is not a score any engine publishes.
- Retire or fix pages that state old facts — a stale price on one page contradicts the current one. No engine documents weighting page age; contradictions are what reach answers.
- Check your schema agrees with your page — Every price in your JSON-LD must also appear in the visible text. Engines read the page, not the markup alone.
- Create definitive "What is [X]?" content — Own the definition for your category.
- Check your Knowledge Graph presence — Google's Knowledge Graph feeds multiple AI platforms.
- Add statistics with citations — AI quotes specific numbers from authoritative sources.
- Structure content with clear headings — H2/H3 hierarchy makes content extractable.
- Create numbered lists and step-by-step guides — AI extracts ordered content more effectively.
- Monitor your brand weekly — AI responses change. What's accurate today might be wrong next week.
Who This Is For
Marketing managers, founders, and SEO professionals who want to ensure their brand is accurately represented across AI platforms. No technical expertise required — each item includes what to do and how long it takes.
Start Implementing Today
After downloading the checklist, run a free AI visibility audit to see your current score and prioritize which items to fix first.