15 Things to Fix Before AI Forgets Your Brand

The GEO Checklist Every Brand Needs

AI platforms may answer questions about your brand. This 15-point checklist helps you inspect what they say, check access and factual accuracy, and record issues to review.

What's Inside

1. Fetch your pricing page with JavaScript disabled — If the prices are missing, OpenAI and Anthropic crawlers can miss them; other crawlers’ JavaScript support is not established here.
2. Check what ChatGPT says about your pricing — Compare the answer with your current published price and record any discrepancy.
3. Search your brand on Perplexity — Perplexity cites sources in many answers; one uncited result does not prove that a page is not citation-worthy.
4. Check Organization JSON-LD parity — Verify that the organization name, description, and contact details in the markup match visible page content. This is a consistency check, not a visibility guarantee.
5. Create a dedicated comparison page — Comparison pages can make product differences easier to inspect; no general AI preference for comparison-page structure is documented.
6. Write a clear "About Us" statement — Describe your organization in concise, verifiable language for readers. This does not guarantee that an AI platform will extract or quote it.
7. Add author bios to all content — A named author is a basic credibility check for readers. It is not a score any engine publishes.
8. Retire or fix pages that state old facts — a stale price on one page contradicts the current one. No engine documents weighting page age; contradictions are what reach answers.
9. Check your schema agrees with your page — Every price in your JSON-LD must also appear in the visible text. Engines read the page, not the markup alone.
10. Write a clear “What is [X]?” definition — State what the term means for readers; this does not guarantee that an AI platform will use or cite it.
11. Check your Knowledge Graph presence — Record whether Google shows an entry for your brand; that alone does not establish visibility across AI platforms.
12. Add statistics with citations — Link each figure to a named source and state its scope, date, and comparison design.
13. Structure content with clear headings — Use headings to label sections and help readers navigate the page; do not treat heading hierarchy as a documented AI-ranking factor.
14. Create numbered lists and step-by-step guides — Numbered lists and step-by-step guides can make instructions easier for readers to scan; their effect on AI visibility is not established.
15. Monitor your brand weekly — AI responses change. What's accurate today might be wrong next week.

Who This Is For

Marketing managers, founders, and SEO professionals who want to ensure their brand is accurately represented across AI platforms. No technical expertise required — each item includes what to do and how long it takes.

Start Implementing Today

After downloading the checklist, run a free AI visibility audit to see your current score and prioritize which items to fix first.