FAQ Pages: The Most Underrated GEO Strategy
If you could only do one thing for your AI visibility, it should be this: create FAQ pages with FAQPage schema. No other content format is as reliably extracted, cited, and quoted by AI platforms.
Why FAQ Pages Dominate AI Citation
- Direct question-answer format — AI platforms match user questions to your answers. FAQ format is a direct match.
- Schema makes it machine-readable — FAQPage schema gives AI structured data it can parse without guessing.
- High quotability — Short, direct answers are perfectly sized for AI to quote verbatim.
- Works across all platforms — FAQ content performs well on ChatGPT, Perplexity, Google AI, and Claude.
How to Build AI-Optimized FAQ Pages
- Research real questions — Use Google's "People Also Ask," your support tickets, and sales call notes.
- Write concise answers — 2-4 sentences per answer. Include specific data points.
- Add FAQPage schema — Use our Schema Generator to create the JSON-LD.
- Place on relevant pages — Add FAQs to your pricing, product, about, and landing pages — not just a standalone FAQ page.
- Update quarterly — Add new questions, update answers with current data.
FAQ Template for AI Visibility
Structure each FAQ like this for maximum AI quotability:
- Question: Match the exact phrasing users would ask an AI.
- Answer sentence 1: Direct answer with a specific claim.
- Answer sentence 2: Supporting detail or data point.
- Answer sentence 3 (optional): Link to more detailed content.
Frequently Asked Questions
How many FAQs should I have per page?
5-10 per page is the sweet spot. Enough to cover key questions, not so many that they overwhelm the page or dilute quality.
Should every page have an FAQ section?
Every important page should. Product pages, pricing pages, landing pages, and key content pages all benefit from FAQ sections with schema.
Does FAQ schema still work for SEO too?
Yes. FAQ schema generates rich snippets in Google search results and helps content appear in "People Also Ask" boxes, in addition to improving AI citation rates.
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