AI Hallucinations About Your Brand: How to Find and Fix Them
AI hallucinations are not just a curiosity — they are a business risk. When ChatGPT tells a potential customer your product costs $199/month when it actually costs $49, that is lost revenue. When Perplexity says your competitor offers a feature you actually invented, that is lost positioning.
The average brand has 3 or more factual inaccuracies across AI platforms. Most do not know it.
Common damage: Wrong pricing is the #1 hallucination category. When AI tells a potential customer your product costs more than it does, they choose a competitor without ever visiting your site.
The 5 Most Common AI Hallucination Types
1. Wrong Pricing (Most Common)
AI platforms frequently cite outdated pricing or invent prices entirely. If you changed pricing 6 months ago, AI is likely still quoting old numbers.
Fix: Add Product schema with current pricing to your pricing page. Update pricing content monthly. Include pricing in your FAQ schema.
2. Outdated Features
Features you deprecated still appear in AI descriptions. Features you just launched are invisible.
Fix: Maintain a clear, structured feature list on your product page. Use schema markup. Update your About page quarterly.
3. Competitor Confusion
AI sometimes attributes your competitor's features to your brand, or vice versa. This is especially common in crowded markets.
Fix: Create comparison pages that clearly differentiate your brand. Use structured tables. Publish "What [Your Brand] Is NOT" content.
4. Fabricated Claims
AI occasionally invents features, partnerships, or statistics about your brand that never existed.
Fix: Strengthen your brand entity with consistent information across all platforms. The more consistent your presence, the less likely AI is to fabricate.
5. Incomplete Information
AI describes your brand accurately but incompletely — missing your key differentiators or recent updates.
Fix: Ensure your brand definition is clear and specific. Create a one-paragraph summary that includes your key differentiators.
How to Audit Your Brand for Hallucinations
- Query each platform — Ask ChatGPT, Perplexity, Google AI, and Claude "What is [your brand]?" and "How much does [your brand] cost?"
- Compare against reality — Check every claim against your actual product, pricing, and features.
- Document inaccuracies — Note the platform, the claim, and what is actually true.
- Prioritize fixes — Wrong pricing is more urgent than missing features.
- Or use 99Visibility — Our free audit does this automatically across all 4 platforms in under 3 minutes.
Frequently Asked Questions
Can I contact AI platforms to fix hallucinations?
Not directly. Unlike Google's Knowledge Panel claims, you cannot submit corrections to ChatGPT or Perplexity. The fix is to make the correct information more prominent and structured on your website.
How long does it take for corrections to appear?
Perplexity (real-time): Hours to days. Google AI: Days to weeks. ChatGPT: Weeks to months (depends on training updates).
See our feature overview for how 99Visibility detects hallucinations automatically across all 4 AI platforms.
Find your brand's hallucinations now — free audit, no credit card required. Plans from $49/month.
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