ChatGPT Wrong Information About My Company? How to Fix It

When ChatGPT has wrong information about your company, there is no form that edits the answer: you fix the sources it reads, report the answer inside the product, and wait for a re-crawl or a newer model. Which of those works depends on whether the wrong answer came from a live web search or from what the model memorized in training, so first find out which one you are looking at. Searching "ChatGPT wrong information about my company" mostly turns up forum threads and disclaimers, so here is the workflow instead, platform by platform.

Step 1: Work out where the wrong answer came from

AI assistants answer from two places. OpenAI's help center puts it plainly: without search, "Responses are based on what the model has learned during training," and to tell which you got, check "whether sources from the web are cited" in the response (OpenAI: Does ChatGPT tell the truth?). The same split applies to Claude, Gemini and Perplexity.

Cutoffs matter more than most people think. As of October 2026, OpenAI lists an April 30, 2026 cutoff for its flagship GPT-6 Astra and for GPT-6.1 Sol and April 20, 2026 for the Instant model ChatGPT currently uses, and Anthropic lists June 2026 for its current Claude models. A CEO change in August is invisible to those models whenever they answer without searching.

Search does not make answers safe either. In a Tow Center test of eight AI search tools across 1,600 queries, the tools "provided incorrect answers to more than 60 percent of queries" when asked to identify a news article's headline, publisher, date and URL (Columbia Journalism Review, March 2025). That test was about news, not companies, but it shows retrieval can still go wrong.

Step 2: Check the facts AI gets wrong about companies

Record each wrong answer with the platform, the date, the exact question and any cited URLs. Then compare it against a fact sheet of what is true. These are the facts worth checking first, and where to look for the wrong version:

Step 3: Fix the source, then make it reachable

The report button in Step 4 is a signal to the operator. The fix is changing what the web says, because that is what every live search reads and what the next model trains on.

1. Fix your own site first. Search your domain for the wrong value, for example site:example.com "founded in 2017", and correct every copy, including the footer, schema markup, press kit and PDFs.
2. Fix the profiles you control. LinkedIn, Crunchbase, G2, Capterra, app marketplaces, Google Business Profile. Our guide to brand entity optimization lists where each fact must match.
3. Ask third-party publishers to correct their pages. When the answer cites a review site or an old article, email the author with the correct fact, the date it changed and a link to your source.
4. Make sure the crawlers can read the fixed pages. Allow the search crawlers in robots.txt, and check your firewall lets them through. OpenAI's ChatGPT search help requires both: allow OAI-SearchBot "and confirm that the website host or content delivery network allows traffic from OpenAI's published searchbot IP addresses."
5. Ask Google to recrawl. Use URL Inspection in Search Console for the corrected pages. Google says crawling can take "a few days to a few weeks," and repeat requests do not speed it up.

One thing not to do: publish a "facts for AI" page full of instructions addressed to chatbots. Write the facts for people, in the places people already look.

Step 4: Report the wrong answer on each platform

Every major AI platform has an in-product report. None documents a way to correct a company fact inside an AI answer, and none promises a report changes the answer. Here is each operator's own route.

ChatGPT

OpenAI's feedback page says: "Click the thumbs down icon below any response to provide feedback, or select Report to flag content that may violate OpenAI's Terms of Use or applicable laws." For a wrong fact, use the thumbs down and say what is wrong and what is true. If ChatGPT searched, you can also ask it to search again; OpenAI suggests asking it "to search again using a specific source, date, or location" when a result looks wrong.

If the wrong information is about a person, such as your founder, that person can ask for a correction under OpenAI's privacy policy: requests to correct "factually inaccurate information about you" go through privacy.openai.com or dsar@openai.com, and OpenAI "will consider your request based on applicable law and the technical capabilities of our models." That route covers people, not company facts.

Google AI Overviews and Google's other surfaces

At the bottom of each AI Overview are thumbs up and down icons. Google's AI Overviews help page says to click thumbs down if the overview was "unhelpful, inaccurate, biased, or otherwise problematic," then "Report a problem," and notes that feedback "includes your most recent search query and its search results."

For facts in a knowledge panel, claim the panel and use Suggest edits; Google says it reviews feedback from verified users "within a few days." Local businesses should correct their Google Business Profile, where Google says, "We review your changes before we update them live on your profile" (Business Profile Help).

Gemini

Below a Gemini response, click "Bad response," pick a reason and add details; you need to be signed in (Gemini Apps Help). For a legal issue, Google's route is "More," then "Report legal issue," then the on-screen steps.

Check your robots.txt for Google-Extended too. Google says that token controls whether its crawled content is used for Gemini training and for grounding, meaning content from the Google Search index supplied to the model at answer time (Google crawler list). Blocking it does not affect Google Search.

Perplexity

Perplexity's support page says: "For incorrect responses - Click the three-dot menu below the response and select 'Report.'" For other issues, email support@perplexity.ai with the shareable thread link. Perplexity searches the web, so open the cited sources first: the wrong fact may be sitting on one of them.

Claude

Anthropic's help center says you can "use the thumbs down button to let us know if a particular response was unhelpful," or write to feedback@anthropic.com. When web search is on, Claude searches for "Information about specific organizations, people, or products that might have changed" (Anthropic web search docs), so a fixed page can reach searched answers.

What reporting does, and what it does not

The operators describe feedback as input to improving their systems, not as a correction queue. Google says, "Your feedback helps us improve AI Overviews." None of the five publishes a timeline or a guarantee for a reported answer.

They also disclaim accuracy outright. OpenAI's privacy policy says "you should not rely on the factual accuracy of output from our models"; Google's help says "AI Overviews can and will make mistakes"; Anthropic says users "should not rely on Claude as a singular source of truth." So report every wrong answer, but put your time into the sources. If a claim about a named person is damaging, use the formal routes above and talk to a lawyer; this article is not legal advice.

How 99Visibility's accuracy check maps to this workflow

Our hallucination detection runs Step 2 for you. It compares AI answers with the brand facts you enter (founding year, headquarters, headcount, CEO and start year, ownership and acquisitions, pricing, features) and flags wrong or outdated claims.

Each platform is read a known way, so where a wrong fact shows up is a clue to where it came from. ChatGPT and Claude are queried through their APIs with web search on, and each answer is labelled as searched or from memory; a wrong fact in an answer from memory is what the model memorized. Perplexity is queried with web search on, Gemini with Google Search grounding (falling back to no grounding if that fails), and AI Overviews and AI Mode are read from Google's live results, so a wrong fact in an answer that searched may trace to a page you can find and fix, though the model can also misread a correct one.

Frequently asked questions

Can I ask OpenAI to correct information about my company?

Not through a dedicated form. OpenAI's documented options are the thumbs-down feedback under a response and, for inaccurate information about a person, a request through privacy.openai.com or dsar@openai.com, filed by the person concerned. For company facts, the working fix is correcting the pages ChatGPT reads and keeping OAI-SearchBot able to reach them.

How long does it take for ChatGPT to update information about my business?

When ChatGPT searches the web, the answer can change once the corrected page is re-read by OpenAI's crawler or by the search provider ChatGPT used. OpenAI publishes no timing for content changes (the 24-hour figure in its crawler docs is for robots.txt), and when ChatGPT answers from memory, the answer changes only when a model trained after your fix is released. Our guide on how often to update content for AI covers both timelines.

Why does ChatGPT sound confident when it is wrong?

Because confidence and accuracy are separate. OpenAI's own help page says the model "might sound confident—even when it's wrong" and lists "Confidence isn't reliability" among its limitations. A confident tone tells you nothing about whether the fact was retrieved or remembered.

Whose fault is it when AI gets my company wrong?

The operators disclaim the accuracy of their output, and you are responsible for what you publish. In practice the wrong fact often exists somewhere on the web: on your own site, a profile or a third-party page. Find that copy and you have found the fix.

Does reporting a wrong answer fix it?

Not on any documented timeline. Reports go to the operator as feedback, and none of the five platforms promises a reported answer will change. Report it anyway, then fix the source, which is the only change every platform reads.

Run a free 99Visibility audit to see whether ChatGPT and Google AI Overviews mention your company and how many of its facts they get wrong.