Your Brand Facts Are Out of Date

Your price changed, you renamed a product, or you moved. Now the audit flags AI answers that are actually right, or misses ones that are wrong, because it's still comparing them with the old facts in your brand profile.

Likely causes

• A fact on file is stale. Each audit checks answers against your facts as they are when the audit runs.
• A fact is written in a way the check can't use. The check reads specific fact categories and names, explained below.
• The fact was never entered. With no facts on file, the audit shows accuracy as "Not checked".

Fix it

1. Open Brands in the sidebar and click Edit on the brand. From Settings, the Brand Management link goes to the same place.
2. Under Brand Details, correct the Brand Name, Website URL, Industry or Description.
3. Under Brand Facts, click Add Fact. Give each fact a name, a value and a category: Pricing, Feature, Founding, Leadership or Other.
4. Click Save Changes.
5. Changed the name or website? You'll be offered Refresh Keywords to update your keyword suggestions. Click Skip to keep them.
6. Run a new audit. A flag caused by an old fact stops once the fact is corrected. There is no dismiss button.

Write facts the check can read

• Price: category Pricing, with a dollar figure such as "$49/month". Keep one, your entry price. Every extra price fact makes your other prices look like errors.
• Founding year: category Founding, value the year, such as "2020".
• Location: name the fact "Location", category Other, value such as "Warsaw, Poland". Only facts with "location" in the name are checked as a location.
• Feature: category Feature, with the feature's name as the fact name, such as "mobile app". The check flags answers saying you don't have it.
• Acquired? Add a fact named "Acquired by". Without one, any acquisition an answer mentions is flagged.
• Headcount: a fact named "Employees" stops the check flagging staff counts it can't verify.

Leadership and Other facts (apart from Location) are kept for your reference but not checked.

The rest of the page

Owned URLs lists other properties you own, such as a YouTube channel or app store page. A citation of one counts toward your citation rate. Target Markets sets the country for keyword volume; audits don't ask the AI platforms from those countries yet.

How it works: Hallucination detection reference shows exactly what each fact category is compared with.

Still stuck?

Flags still wrong after you corrected the facts? Send us the audit link and the fact you changed.

In the dashboard, click the Help icon in the top bar and choose Ask support. It appears once you have set up a brand. The Help tab answers from these articles and from your own account.

Press Talk to a person and the conversation so far becomes a ticket. We reply by email to the address on your account.

Can't get into the dashboard? Email hello@99visibility.com or use the contact form. We don't promise a reply time on any plan; Pro tickets are answered first.