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Content Optimization Worksheet
A page-by-page worksheet for optimizing your existing content for AI citation. Covers schema, structure, authority signals, and quotability.
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Optimize Every Page for AI Citation
This worksheet walks you through optimizing your existing content for AI platforms — page by page. Use it on your top 10 pages to maximize visibility where it matters most.
What the Worksheet Covers
- Content Structure Audit — Heading hierarchy, list usage, FAQ sections, and paragraph length for AI extractability.
- Schema Markup Checklist — Which schema types each page needs and how to add them.
- Authority Signal Review — Author bios, citations, credentials, and trust signals AI evaluates.
- Quotability Score — Rate each page on how easily AI can extract and quote key statements.
- Freshness Check — Last-updated dates, outdated statistics, and content that needs refreshing.
- Platform-Specific Optimization — Adjustments for ChatGPT (parametric), Perplexity (RAG), and Google AI (hybrid).
How to Use It
- Pick your top 10 pages — Start with highest-traffic pages and key product/pricing pages.
- Run through the worksheet — 15-20 minutes per page. Score each dimension.
- Prioritize fixes — Focus on high-impact, low-effort improvements first.
- Implement and re-audit — Make changes, then run an AI visibility audit to measure improvement.
Combine this worksheet with insights from our Creating Quotable Content guide for maximum impact.
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