Content Optimization Worksheet

Optimize Every Page for AI Citation

This worksheet walks you through optimizing your existing content for AI platforms — page by page. Use it on your top 10 pages to maximize visibility where it matters most.

What the Worksheet Covers

• Content Structure Audit — Heading hierarchy, list usage, FAQ sections, and paragraph length for AI extractability.
• Schema Markup Checklist — Which schema types each page needs and how to add them.
• Authority Signal Review — Author bios, citations, credentials, and trust signals AI evaluates.
• Quotability Score — Rate each page on how easily AI can extract and quote key statements.
• Freshness Check — Last-updated dates, outdated statistics, and content that needs refreshing.
• Platform-Specific Optimization — Adjustments for ChatGPT (parametric), Perplexity (RAG), and Google AI (hybrid).

How to Use It

1. Pick your top 10 pages — Start with highest-traffic pages and key product/pricing pages.
2. Run through the worksheet — 15-20 minutes per page. Score each dimension.
3. Prioritize fixes — Focus on high-impact, low-effort improvements first.
4. Implement and re-audit — Make changes, then run an AI visibility audit to measure improvement.

Combine this worksheet with insights from our Creating Quotable Content guide for maximum impact.