Content Review Worksheet

Review Content for Clarity and Factual Accuracy

This worksheet helps you record the same checks across up to 10 pages.

What the Worksheet Covers

• Content Structure Audit — Review headings, lists, FAQ sections, and paragraph length for clarity and reader navigation; no general AI visibility lift is established.
• Schema Parity Checklist — Compare facts in your markup with visible page content and record any inconsistencies.
• Authority Signal Review — Review author bios, citations, credentials, and trust claims for accuracy and context; no general AI visibility lift is established.
• Quotability Review — Note whether key statements are concise and clear to readers; do not treat this review as a measure or guarantee of AI extraction or citation.
• Freshness Check — Last-updated dates, outdated statistics, and content that needs refreshing.
• Platform Sample Notes — Record the platform, product or model, and search or retrieval setting for each sampled answer. Do not infer retrieval behavior from the model family alone.

How to Use It

1. Pick your top 10 pages — Start with highest-traffic pages and key product/pricing pages.
2. Run through the worksheet — 15-20 minutes per page. Score each dimension.
3. Prioritize fixes — Address factual errors, crawler access issues, and discrepancies in sampled answers.
4. Implement and re-audit — Make changes, then run an AI visibility audit to compare its measured results. Differences do not establish that your changes caused an AI visibility change.

For further reading, see our Creating Quotable Content guide.