Competitor GEO Analysis: Finding Gaps You Can Exploit
In GEO, your biggest opportunity is often not improving your own visibility — it is exploiting gaps where competitors are weak or absent. Here is a systematic approach to competitive GEO analysis.
The 4-Step Competitor GEO Audit
Step 1: Identify Your AI Competitors
Your AI competitors may not be your traditional competitors. Ask each AI platform "what is the best [your category]?" and note which brands appear. These are your GEO competitors.
Step 2: Score Each Competitor
For each competitor, check: Do they appear? Is the information accurate? Do AI platforms link to them? What is the sentiment?
Step 3: Find the Gaps
- Platform gaps: Competitor shows on ChatGPT but not Perplexity? Win Perplexity first.
- Query gaps: Competitor invisible for certain queries? Create definitive content for those queries.
- Accuracy gaps: AI gets competitor info wrong? Publish accurate comparison content.
- Schema gaps: Competitor lacks structured data? Your schema gives you an advantage.
Step 4: Build Your Attack Plan
Prioritize gaps by: ease of winning + business value. Low-competition queries with high purchase intent are your first targets.
Frequently Asked Questions
How many competitors should I analyze?
Start with 3 — your closest competitors. 99Visibility supports side-by-side competitor comparison in your audits, making this easy to track over time.
Learn how to exploit competitor gaps with structured content in our AI-citable content guide. For tracking competitors over time, see our competitor benchmarking features.
Compare your AI visibility against competitors — free audit includes competitor analysis. Plans from $49/month.
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