The GEO Checklist: 15 Fixes You Can Do Today
You do not need a six-month content strategy to improve your AI visibility. These 15 fixes are ordered by impact-to-effort ratio — the first five take less than an hour each and deliver the biggest gains.
How to use this checklist: Start with fixes #1-5 (under 1 hour each). Each item includes an effort estimate and what the evidence says about it.
High Impact, Low Effort (Under 1 Hour Each)
1. Add Organization Schema to Your Homepage
Effort: 15 minutes. Impact: Disambiguation in Google Search if your brand name is also a common word. No measured effect on AI answers.
Organization schema states your exact company name, description, logo URL, and contact info in one place. Every field in it must match your visible About page — a fact that is only in the schema is invisible to every crawler except Google's. Use our Schema Generator to create it in 2 minutes.
2. Make Every Price on Your Site Agree
Effort: 20 minutes. Impact: Pricing is the #1 hallucination category, and the plausible cause is your own site contradicting itself.
Search your site for every place a price appears — pricing table, FAQ, footer, blog posts, schema. Make them identical. Then fetch the pricing page with JavaScript disabled and confirm the prices are in the raw HTML.
3. Write a One-Paragraph Brand Definition
Effort: 10 minutes. Impact: Gives AI a quotable statement to use when describing your brand.
Format: "[Company] is a [category] that helps [audience] [achieve outcome]. Founded in [year], [Company] [key differentiator]." Put this on your About page, homepage, and in your Organization schema description.
4. Update Your "Last Modified" Dates
Effort: 15 minutes. Impact: only for time-sensitive facts (pricing, team, product names). Retrieval-on platforms re-fetch, and a stale date next to a stale price gets quoted as current.
Review your top 10 pages. Update any content older than 6 months. Add visible "last updated" dates.
5. Claim Your Google Knowledge Graph
Effort: 30 minutes. Impact: Google's Knowledge Graph feeds data to multiple AI platforms.
Search your brand on Google. If you see a Knowledge Panel, claim it. If you do not, create a Google Business Profile and ensure consistent NAP (Name, Address, Phone) across all platforms.
Medium Impact, Medium Effort (1-3 Hours Each)
6. Create a Comparison Page
Effort: 2 hours. Impact: AI cites comparison pages when users ask "[X] vs [Y]" queries.
Pick your top 2-3 competitors. Create a structured comparison with a feature table, pricing comparison, and clear positioning statement.
7. Check Your Schema Agrees With Your Page
Effort: 30 minutes. Impact: Removes published contradictions. Product schema still feeds Google product rich results; for AI, the only thing that matters is that every fact in it also appears in your visible text.
8. Write Author Bios for All Content
Effort: 1 hour. Impact: A named author is a basic credibility check for readers. Google states E-E-A-T is not a ranking factor and no AI engine publishes an authority score — do this for people, not for a number.
Add author names, credentials, and expertise areas to every blog post and guide.
9. Add Statistics with Linked Sources
Effort: 1 hour. Impact: AI quotes specific numbers from authoritative references.
Review your top content. Add 3-5 relevant statistics with links to original research.
10. Create an FAQ Page for Your Top 10 Questions
Effort: 2 hours. Impact: One fact per answer, in plain text, on a page the retrieval bots can fetch. That is the value — formatting alone has no measured effect, and FAQ markup is retired.
High Impact, Higher Effort (3+ Hours Each)
11. Audit AI Responses About Your Brand
Effort: 30 minutes with 99Visibility, 3+ hours manually. Impact: You cannot fix what you do not measure.
Run a free audit to see exactly what each AI platform says about your brand.
12. Publish a Definitive Category Guide
Effort: 4-6 hours. Impact: AI quotes whoever defines the space. Own your category definition.
13. Build Citation-Friendly Landing Pages
Effort: 3-4 hours per page. Impact: Pages optimized for AI extraction get cited more often.
Structure: clear H1, quotable intro paragraph, structured data, FAQ section, specific claims with sources.
14. Create High-Authority Platform Profiles
Effort: 3 hours. Impact: Strengthens brand entity signals across the web.
LinkedIn company page, GitHub organization, Crunchbase profile, Product Hunt listing, and industry-specific directories.
15. Open the Access Gate for Retrieval Bots
Effort: 30 minutes. Impact: The highest-confidence lever in the evidence base. A blanket AI block in robots.txt silently removes you from ChatGPT search; a CDN rule that 403s the bot does the same with robots.txt saying allow.
Allow OAI-SearchBot, PerplexityBot, Claude-SearchBot and Meta-WebIndexer in robots.txt (these are the retrieval bots — GPTBot and ClaudeBot govern training only). Then request a page as each bot and confirm you get a 200, not a 403 or a challenge page. If you are on Cloudflare's free tier, check AI Crawl Control before 2026-09-15, when Training and Agent crawlers become blocked by default.
Frequently Asked Questions
Which fix should I do first?
Start with #2 (pricing consistency) and #15 (access). These take under an hour combined and address the two failure modes with a documented mechanism: contradictions on your own site, and crawlers that cannot reach it.
How long until I see results?
Access and rendering fixes show up on retrieval-on platforms once the bot re-crawls — Perplexity re-fetches quickly, ChatGPT search when its providers re-index. Answers served without retrieval do not change until a new model ships; nothing you do this quarter reaches them.
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