The GEO Checklist: 15 Fixes You Can Do Today
You do not need a six-month content strategy to improve your AI visibility. These 15 fixes are ordered by impact-to-effort ratio — the first five take less than an hour each and deliver the biggest gains.
How to use this checklist: Start with fixes #1-5 (under 1 hour each, highest impact). Each item includes effort estimate and expected impact. Use our Schema Generator for items requiring JSON-LD.
High Impact, Low Effort (Under 1 Hour Each)
1. Add Organization Schema to Your Homepage
Effort: 15 minutes. Impact: Reduces brand name hallucinations by up to 40%.
Organization schema tells AI platforms your exact company name, description, logo URL, and contact info. Without it, AI guesses — and guesses wrong. Use our Schema Generator to create it in 2 minutes.
2. Add FAQ Schema to Your Pricing Page
Effort: 20 minutes. Impact: Pricing is the #1 hallucination category. FAQ schema reduces pricing errors significantly.
Add 5-8 common questions about your pricing, plans, and billing. Structure them as JSON-LD FAQPage schema.
3. Write a One-Paragraph Brand Definition
Effort: 10 minutes. Impact: Gives AI a quotable statement to use when describing your brand.
Format: "[Company] is a [category] that helps [audience] [achieve outcome]. Founded in [year], [Company] [key differentiator]." Put this on your About page, homepage, and in your Organization schema description.
4. Update Your "Last Modified" Dates
Effort: 15 minutes. Impact: AI platforms prefer fresh content. Outdated dates signal stale information.
Review your top 10 pages. Update any content older than 6 months. Add visible "last updated" dates.
5. Claim Your Google Knowledge Graph
Effort: 30 minutes. Impact: Google's Knowledge Graph feeds data to multiple AI platforms.
Search your brand on Google. If you see a Knowledge Panel, claim it. If you do not, create a Google Business Profile and ensure consistent NAP (Name, Address, Phone) across all platforms.
Medium Impact, Medium Effort (1-3 Hours Each)
6. Create a Comparison Page
Effort: 2 hours. Impact: AI cites comparison pages when users ask "[X] vs [Y]" queries.
Pick your top 2-3 competitors. Create a structured comparison with a feature table, pricing comparison, and clear positioning statement.
7. Add Product Schema to Your Pricing Page
Effort: 30 minutes. Impact: Structured pricing data reduces hallucinations.
8. Write Author Bios for All Content
Effort: 1 hour. Impact: E-E-A-T signals increase AI trust in your content.
Add author names, credentials, and expertise areas to every blog post and guide.
9. Add Statistics with Linked Sources
Effort: 1 hour. Impact: AI quotes specific numbers from authoritative references.
Review your top content. Add 3-5 relevant statistics with links to original research.
10. Create an FAQ Page for Your Top 10 Questions
Effort: 2 hours. Impact: FAQ content is the most reliably extracted format across all AI platforms.
High Impact, Higher Effort (3+ Hours Each)
11. Audit AI Responses About Your Brand
Effort: 30 minutes with 99Visibility, 3+ hours manually. Impact: You cannot fix what you do not measure.
Run a free audit to see exactly what each AI platform says about your brand.
12. Publish a Definitive Category Guide
Effort: 4-6 hours. Impact: AI quotes whoever defines the space. Own your category definition.
13. Build Citation-Friendly Landing Pages
Effort: 3-4 hours per page. Impact: Pages optimized for AI extraction get cited more often.
Structure: clear H1, quotable intro paragraph, structured data, FAQ section, specific claims with sources.
14. Create High-Authority Platform Profiles
Effort: 3 hours. Impact: Strengthens brand entity signals across the web.
LinkedIn company page, GitHub organization, Crunchbase profile, Product Hunt listing, and industry-specific directories.
15. Implement an LLMs.txt File
Effort: 30 minutes. Impact: Emerging standard for telling AI crawlers how to describe your brand.
Create a /llms.txt file with your brand name, description, key facts, and preferred citation format.
Frequently Asked Questions
Which fix should I do first?
Start with #1 (Organization Schema) and #3 (Brand Definition). These take under 30 minutes combined and have the highest impact on AI accuracy.
How long until I see results?
Schema changes can be picked up by Google AI within days. Perplexity indexes quickly. ChatGPT training data updates less frequently — expect 2-4 weeks for parametric platforms.
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