GEO for B2B SaaS: A Focused Guide
B2B SaaS brands are among the most affected by AI search shifts. When a CTO asks ChatGPT "what CRM should I use for a 50-person team?" — your product needs to be in that answer. Here is how B2B SaaS brands should approach GEO differently.
B2B-Specific GEO Challenges
- Complex pricing — Per-seat, per-usage, enterprise tiers. AI often oversimplifies or gets it wrong.
- Multiple buyer personas — CEO, CTO, Marketing Manager each ask different questions about your product.
- Comparison shopping — B2B buyers ask AI to compare solutions. "Best [category] for [use case]" queries are high-stakes.
- Long feature lists — AI may cite outdated or incomplete feature information.
5 B2B SaaS GEO Priorities
- Detailed Product schema — Include all pricing tiers with per-seat breakdowns.
- Persona-specific FAQ pages — Create separate FAQ sections for technical and business buyers.
- "Best [category]" comparison guides — Own the comparison narrative before competitors do.
- Integration pages — AI often gets integration availability wrong. Document clearly.
- Case studies with metrics — "Company X increased [metric] by [number] using [your product]" is highly citable.
Frequently Asked Questions
Should B2B brands focus on different platforms than B2C?
ChatGPT and Perplexity are most used for B2B research. Google AI Overviews matter for search-driven discovery. Claude is used by technical buyers. Cover all four.
For pricing page optimization specifically, see why your pricing page is your most important GEO asset. Use the Schema Generator to create Product schema for complex pricing tiers.
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