Generative Engine Optimization Blog
Strategies, guides, and platform-specific tactics to fix how AI search describes your brand.
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27 articles
How AI Recommends Apps: What ChatGPT, Gemini and the App Stores Read, and What You Can Fix
The App Store and Google Play already let every AI crawler read your listing. So access is not where an app wins or loses in AI answers. What a publisher controls: its own app website, one name everywhere, store metadata, and catching wrong facts in the stores' AI review summaries.
JavaScript SEO for AI Crawlers: What ChatGPT, Claude and Perplexity Never See
Googlebot runs your JavaScript. The crawlers behind ChatGPT, Claude and Perplexity do not run it, so text your page builds in the browser does not exist for them. What was measured, which crawler does what, how to test a page in five minutes, and what to fix.
Google-Extended: What It Controls, and Why It Won't Get You Out of AI Overviews
Google-Extended is a robots.txt token, not a crawler. Per Google's own documentation it governs Gemini training and grounding in Gemini Apps and Vertex AI. It does not touch Google Search, AI Overviews or AI Mode. Here is what it covers, what it doesn't, and the controls that do.
Applebot vs Applebot-Extended: What Blocking Each One Costs You
Applebot crawls for Spotlight, Siri and Safari search, and its data may train Apple's models. Applebot-Extended crawls nothing: it is the training opt-out. Apple's three controls, what each removes, and the Googlebot fallback most robots.txt files trip over.
Google Deindexed 2,000 AI Blog Posts. Copilot Kept Citing Them.
OtterlyAI published about 1,000 AI-generated posts on each of two new sites. Google silently deindexed both. Bing kept them, and Copilot cited them thousands of times. We charted the data, and what one pair of sites cannot prove.
AI Brand Visibility: How to Measure It Without Fooling Yourself
AI brand visibility is four counts, not one number: mentioned, named first, share of brand mentions and links to your site. How to read each per platform and per question type, with a real audit of four sportswear brands.
AI Brand Monitoring: What to Track Every Month, and the Changes Worth an Alert
AI brand monitoring is the same audit, repeated. What to record on each AI platform, why the answers change, the four changes worth an alert, a monthly routine, and how to choose a tool.
AI Crawler List (October 2026): Every Major Bot, What It Does, and How to Control It
Every major AI crawler as of October 2026, from the vendors' own pages: what each bot does (training, search or a user-triggered fetch), whether it follows robots.txt, whether its IP ranges are published, and how to decide what to allow.
LLM SEO: What Actually Changes What AI Says About You, and What Doesn't
An AI answer comes from the model's memory or from a live search, and you can reach only one of them. Here is what changes what AI says about your brand at each stage, what does not, and what LLM SEO tools can and cannot measure.
GPTBot vs OAI-SearchBot vs ChatGPT-User: Which OpenAI Crawler to Allow
GPTBot collects training data. OAI-SearchBot decides whether ChatGPT search can show your site. ChatGPT-User fetches pages live, and robots.txt may not apply to it. What OpenAI says each one does, a decision table by goal, and the firewall rule robots.txt cannot fix.
AEO vs GEO vs SEO: What's Actually Different, and What's Only a New Name
AEO vs GEO is mostly an argument about names. What each term means, where it came from, what the GEO paper actually measured, and the three levers that hold up whatever you call the work.
Hiring an AI SEO Agency? What to Ask, and 7 Promises That Should End the Call
A credible AI SEO agency works on crawler access, rendering, index eligibility and the facts AI repeats about you. Here are the questions to ask, seven promises the platforms' own documentation contradicts, and what to check before you hire.
ClaudeBot: What It Is, What It Collects, and How to Allow or Block It
ClaudeBot is Anthropic's training crawler. Its two siblings, Claude-SearchBot and Claude-User, handle search and live fetches. What each one does, the robots.txt to allow or block each, and how to verify real Anthropic traffic by IP.
GEO Strategies: 20 Popular Tactics Checked Against the Evidence
We checked 20 popular GEO strategies against vendor docs and controlled studies. Access and accurate facts hold up; schema, llms.txt and AI-style rewrites don't.
Should I Block AI Crawlers on Cloudflare? A Per-Bot Decision Guide
Block training crawlers if you object to training; keep search and agent crawlers open to stay in AI answers. What Cloudflare changed on September 15, 2026, per crawler, and how to check yours.
Generative Engine Optimization Dubai: UAE Brands in English and Arabic
What UAE brands need from GEO: Arabic and English facts that exist, agree and are crawlable, Google's AI features in Arabic, and what Cloudflare changed on 15 September 2026.
Answer Engine Optimization (AEO): The Complete 2026 Guide
AEO is how your content becomes the answer in AI Overviews, ChatGPT, Perplexity and more. What it is, how it differs from GEO and SEO, what works, and a 7-step audit.
B2B GEO for SaaS: Fix What AI Says About Your Pricing and Product
B2B GEO for SaaS is access and facts: let AI crawlers reach your pricing, integrations and docs pages, then make every price and feature claim agree everywhere.
GEO Metrics: How to Measure AI Visibility, Share of Voice and ROI
The GEO metrics worth tracking, how to measure each one, what no tool can measure, and how to compare competitors and estimate ROI without inventing numbers.
ChatGPT Shopping: How Products Get Into Results (Merchant Guide)
How products get into ChatGPT shopping results as of October 2026: Shopify and Etsy catalogs, direct feeds, crawler access, and why checkout is back on your own site.
Entity SEO: Brand Entity Optimization for Google and AI
Entity SEO is not a schema trick. It is one set of brand facts, stated the same way on your site and every profile, on pages AI crawlers can reach. Six steps.
Ahrefs Brand Radar Review 2026: Pricing, Data and Semrush Compared
How Ahrefs Brand Radar builds its AI index, what each metric really measures, what it costs as of October 2026, and how it compares with Semrush's AI Visibility Toolkit.
GEO Platforms in 2026: Funding, Prices and Link Strength Compared
Every major GEO platform as of October 2026: verified funding rounds and acquisitions, entry prices, link-strength data, and the head-to-head comparisons buyers search for.
Pricing Page for AI Search: Stop AI Quoting Wrong Prices
Why ChatGPT, Perplexity and Google's AI quote the wrong price, what a 252,000-trial study found about price information, and a pricing page checklist.
E-E-A-T for AI Search: Which Signals Matter, and Which Are Myths
E-E-A-T is not a score any AI computes. What Google actually says, which signals matter most for AI visibility, the myths to drop, and eight checks worth running.
LLM Citations: How AI Models Cite Sources, and How to Earn Them
An LLM citation shows where a sentence came from, not what shaped the answer. How each AI platform cites, what decides which pages get cited, and how to earn them.
What Is Generative Engine Optimization (GEO)? The 2026 Guide
GEO is how your brand gets mentioned, cited and described correctly in AI answers. Where the term came from, how AI answers are built, what works and what is myth.
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