Generative Engine Optimization Blog
Strategies, guides, and platform-specific tactics to fix how AI search describes your brand.
Start with the GEO academy or run the AI visibility checker.
Schema Markup for AI Visibility: A Practical Guide
Schema markup is the technical bridge between your content and AI understanding. This guide covers which types matter most, how to implement them, and the mistakes to avoid.
The GEO Checklist: 15 Fixes You Can Do Today
A practical, prioritized checklist of 15 things you can fix right now to improve how AI platforms describe your brand. Each item includes effort estimate and expected impact.
How to Write Content That AI Actually Cites
AI platforms do not cite marketing copy. They cite specific, structured, quotable content. Here is the exact format and style that gets quoted by ChatGPT, Perplexity, and Google AI.
LLMs.txt: The New Standard for AI Crawler Communication
LLMs.txt is an emerging standard that lets you tell AI crawlers exactly how to describe your brand. Here is what it is, how to create one, and why early adopters have an advantage.
FAQ Pages: The Most Underrated GEO Strategy
FAQ pages with schema markup are the single most effective content format for AI citation. Here is why they work and how to build them for maximum AI visibility.
Content Freshness and AI: How Often to Update Your Pages
Outdated content gets ignored by AI. But how often should you update? Here is a data-driven freshness strategy for different page types.
GEO for Local Businesses: Getting Found by AI Near You
When someone asks AI "best pizza near me" or "top dentist in Austin," does your business appear? Here is how local businesses can optimize for AI search.
GEO for Professional Services: Lawyers, Accountants, Consultants
Professional services depend on trust and reputation. Here is how lawyers, accountants, and consultants can optimize their AI presence for client acquisition.
The Weekly GEO Review: A 15-Minute Monitoring Routine
AI responses change weekly. Here is a 15-minute weekly routine to monitor your AI visibility, catch regressions, and stay ahead of competitors.
Why GEO Tools Cost $300/mo (And When You Should Pay Less)
Most GEO tools charge $300-500/mo without disclosing it. Here's what drives that pricing, when it's justified, and when you should refuse to pay it.
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