Generative Engine Optimization Blog
Strategies, guides, and platform-specific tactics to fix how AI search describes your brand.
How ChatGPT Decides Which Brands to Recommend
ChatGPT doesn't randomly pick brands. There's a pattern to which companies appear in its recommendations — and you can influence it. Here's how.
What Does ChatGPT Say About Your Brand?
Right now, ChatGPT is answering questions about your industry. What it says about your brand might surprise you — wrong pricing, outdated info, or nothing at all.
How Perplexity Decides Which Sources to Cite
Perplexity is the most citation-heavy AI platform. Every answer includes numbered references. Here is exactly how it picks which sources to cite — and how to become one of them.
Google AI Overviews: What Marketers Need to Know
Google AI Overviews appear in 70-80% of search queries. Here is how they work, what content they pull from, and how to optimize for them.
AI Hallucinations About Your Brand: How to Find and Fix Them
The average brand has 3+ inaccuracies across AI platforms. Wrong pricing, outdated features, fabricated claims. Here is how to find them and what to do about each type.
AI Search in 2027: 5 Predictions for the Next 12 Months
AI search is evolving fast. Here are 5 evidence-based predictions for where AI search is heading — and what marketers should do now to prepare.
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