Generative Engine Optimization Blog
Strategies, guides, and platform-specific tactics to fix how AI search describes your brand.
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19 articles
Can You Track App Installs From ChatGPT? What Apple, Google and Your Own Links Can Show
No app store reports AI assistants as a channel. Universal Links, campaign tokens and referrer filters still catch part of it. What each shows, and what stays dark.
How to Get Cited by ChatGPT: We Asked GPT-6 52 Questions and Logged Every Source
We asked GPT-6, the model behind ChatGPT Free and Go, 52 questions with web search on and logged every page it read and cited. It sent 73% of its citations to the official site, read 2,277 pages to cite 146, and cited Reddit once. Here is what that means for getting cited.
Who Owns MyFitnessPal? Not Under Armour, Whatever AI Tells You
MyFitnessPal is owned by Francisco Partners, which bought it from Under Armour in December 2020. An AI model told us Under Armour still owns it. The full ownership timeline, from primary sources.
We Ran an AI Visibility Audit on Nike, Adidas, Puma and Under Armour. Here's What AI Got Wrong
We asked ChatGPT, Perplexity and Claude the questions sportswear shoppers ask, then checked the answers by hand. Nike was named first in 13 of 15 answers. Under Armour was named first in none, and Claude says it still owns MyFitnessPal.
AI Hallucination Examples: 5 Real Cases, With Sources
Five AI hallucination examples, each traced to its primary record: a tribunal ruling against Air Canada, a court order on ChatGPT's fake cases, Google's own post, and the errors we found in Claude's answers about Under Armour and PUMA.
ChatGPT Shopping: How Products Get Into ChatGPT's Answers, and What Merchants Control
ChatGPT shopping shows product cards when a question sounds like buying. How products get in, where the data comes from, whether results are ads, and what merchants control, from OpenAI's own pages.
How to Turn Off AI Overview on Google: What Works, and What Doesn't
Google says AI Overviews can't be turned off. What does work as of October 2026: the Web filter, making it your default in Chrome, hiding AI Mode, and what site owners can control.
ChatGPT Citations: When ChatGPT Links a Source, and Whether It Can Link Yours
ChatGPT only cites sources when it searches the web. What OpenAI documents about when that happens, why some citations are wrong, and what decides whether ChatGPT can cite your site at all.
What Is Google AI Mode? How It Works, and What It Means for Your Brand
Google AI Mode is Google's conversational AI search. What it is, where it is available as of October 2026, how query fan-out works, how it differs from AI Overviews, and what a site owner actually controls.
ChatGPT Ads: How They Work, What They Cost, and Why an Ad Is Not the Answer
ChatGPT ads run below the answer for Free and Go users, bought by auction in OpenAI Ads Manager from $25 a day. How they work, what they cost, and why paying never puts you inside the answer.
What Search Engine Does ChatGPT Use? And Is It Elasticsearch?
OpenAI names Microsoft and Shopify as ChatGPT search providers, plus its own crawler. What each AI engine documents about its search, and why Elasticsearch is not your lever.
LLM Brand Visibility: How AI Models Decide What to Say About You
An AI answer about your brand passes four stages: memory, crawler access, retrieval and generation. What each AI vendor does at each one, and the stage you control.
The Future of SEO: 6 AI Search Predictions for 2027
Six predictions for SEO and AI search in 2027, each labelled as a prediction, tied to a dated 2026 primary source, and paired with what would prove it wrong.
ChatGPT Wrong Information About My Company? How to Fix It
There is no form that edits what ChatGPT says about you. Here is what works: find where the wrong fact came from, fix the source, and use each platform's report route.
How to Rank in AI Overviews: What Google Actually Requires
You do not rank inside an AI Overview; you get shown as a supporting link. Google's eligibility rule, what triggers an overview, and the checks most sites skip.
Perplexity SEO: How Perplexity Finds and Cites Sources
Perplexity searches the web for its answers and cites sources by number. What its own docs say decides access, which crawler ignores robots.txt, and what to check.
What Does ChatGPT Say About My Brand? How to Check It
A step-by-step way to see what ChatGPT says about your brand: the prompts, search off and on, scoring against your own facts, and what a manual check cannot see.
How to Rank in ChatGPT: What Decides Whether It Mentions You
There is no rank inside a ChatGPT answer. Here is what decides whether ChatGPT mentions your brand, with search on and off, and the four checks to run today.
Brand Visibility in AI Search: 5 Signs You're Invisible
Five signs AI search is skipping or misdescribing your brand, the check behind each one, and the three mistakes that cause most of them.
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